When I was really young my incredible mother decided to become a nurse. She studied at college during the day and worked at the hospital at night to be able to support me and my two sisters. To make this work, my grandparents helped raise us. We really lucked out, having two sets of parents growing up.
My grandfather Ragnar taught me how to ride a bike, how to build things from scratch, paint the house, how to swim, how to garden, compost and pick raspberries at the exact right time when they are ripe to perfection.
My grandmother Ruth was born 1921 — the same year women fought for and were granted the right to vote in Sweden, and she is a true feminist at heart. She is a fighter who has instilled in me good values, everyone’s equal rights, the importance of languages, being able to help yourself and to always help people in need.
When I thought of the key words for our kidswear collections (Colorful, Comfortable, Ethical, Fun, Sustainable, Organic, and Happy) I immediately thought of my grandparents as they helped make my childhood all those things. They are my inspiration whose words of wisdom I always carry with me.
Ruth & Ragnar is my tribute to them.