My name is Mikaela and I have a story to tell.
My intention is for the story to end with “…and that’s how fun, funky and color-popping kidswear changed the fast fashion industry forever.“ I can’t write that just yet because we are still at the beginning of the story. But, I would love for you to join me on the journey, and be here with me when we reach our goal. It will be like my favorite children’s movie “The NeverEnding Story”. I’ll be Atreyu (I’ve always wanted to be Atreyu!) and you’ll be Bastian reading about Atreyu’s journey only to find yourself eventually inside the story by helping me shape it.
(Photo: Warner Bros.)
Follow me back to my hometown in Northern Sweden, back to my graduation day where I’m standing with my diploma in one hand, a one-way plane ticket in the other and my whole body filled with passion and determination to make a change in the world. We'll go to Africa, Asia, Europe, and America where I first realized the global impact of our consumption.
Follow me back to the day my worldview and my life changed forever - the day my daughter Milou was born.
Join me in all that happens next, from the frustration of learning what chemicals were in the clothes my daughter wore, to the idea of trying to make a change, to the initial spark that shaped the mission for Ruth & Ragnar.
Join me in the determination to support manufacturing at home - we will proudly be sourcing and creating everything right here in the USA. I hope you'll join me as I meet the pattern maker, the Texas cotton farmer and the inspiring North Carolina printer who took quite a few extra steps to help me as I shape my brand.
Join me as I introduce you to the designers of the organic Scandinavian brands soon to be available right here as I launch Ruth & Ragnar’s web store.
(Milou's been punk'd wearing Johnny the bulldog by the Scandinavian brand Gardner and the Gang)Join me
when I’m learning how to turn an idea into reality, how to get back up and keep going when experts tell me it can’t be done. Stay close as I launch Ruth & Ragnar, a socially responsible apparel company for kids and conscious parents alike.
Finally, join the roller coaster ride that is the everyday life with a toddler, the most wonderful, exhausting, educational, provoking, spiritual, humbling and loving experience I have ever had.Join the story, Share your story, Shape the story.
Let’s change the fast fashion industry – one funky garment at a time.
Welcome to Ruth & Ragnar.
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